E-commerce for Startups

E-commerce for Startups with Cloud 66

The e-commerce sector has been growing for the past few years. It was one of a few winners during the pandemic crises, increasing its global market share to 17% in 2020. The worldwide market is predicted to reach $5.7 trillion in 2022, according to the SmartInsights report.  

As a result of the pandemic, we noticed an increase in small and local retail businesses moving online. Two out of three small businesses now accept online payments (PayPal Canada). It has become trendy to support local commerce rather than giants like amazon.

E-commerce in 2022

Consumers' shopping habits are moving to the web and smartphones. As they gain more experience, users will become more demanding. Therefore one of the main focuses of e-commerce companies is “user comfort”. There are bunch of articles with the e-commerce trends for 2022 which advise how to achieve that, and to improve user experience.

The e-commerce sector will continue to grow. However, as the pandemic eases, it will be difficult to maintain the current growth rate. Companies will begin to look at where they can cut costs. Let's start by reviewing the technologies that underlie your application stack.

Where to cut costs?

If you want to cut costs, start by saving time. Automate as many tasks as possible. Consider using off-the-shelf e-commerce platforms like Shopify, Square, Wix, etc. Check for the discounts available and compare the annual vs monthly prices.

Another way to save costs is to host your e-commerce website yourself. Let’s review a few options:

  • Platform-as-a-Service (PaaS) - In 2019 (from IDG), 61% of companies across the world were using some form of PaaS. A hosting PaaS reduces operational overhead and can be very convenient, but gives you much less control over your infrastructure and development environment. It's a good option for a small project. However, once a project becomes bigger or more complex, it can become expensive to maintain. PaaS is a great option but you will have to give up some flexibility and be prepared for costs to increase as you grow.
  • Development Operations (DevOps) - Etsy became the market leader of e-commerce for handcrafted products in part by building a successful in-house DevOps team. However, building a DevOps team during (or post) COVID-19 isn’t the best solution to scale up your business. Hiring a DevOps person can solve some of the problems related to PaaS.  It gives the company more control and flexibility, but DevOps talent is scarce and expensive.
  • Containers as a Service (CaaS) - Containers can increase the efficiency and speed of application deployments. They also help with portability, scaling, and cost reduction. However, containers are less than a decade old, which makes these technologies quite new. Only a small number of skilled people can build and operate them at scale.

Cloud 66 offers for e-commerce

All the above options have their merits and flaws that fit different infrastructural requirements. Cloud 66 combines all of the merits together to give you the best of all three worlds.

  • PaaS - Cloud 66 offers PaaS-like functionality on any cloud provider (or your own servers). This also allows you to take advantage of the free credits from cloud providers that are routinely offered to startups.
  • DevOps - Cloud 66 offers a wide range of operational tools built specifically to allow developers to easily manage and deploy their code. So instead of hiring the DevOps specialist, equip your developers with Cloud 66 DevOps tools.
  • CaaS - Cloud 66's Maestro offers a full-stack container management service backed up by Kubernetes. You can deploy any application (any language, any framework) to any cloud, as long as you have a Dockerfile.

Besides Maestro, Cloud 66 offers other products suitable for e-commerce infrastructure:

  • Cloud 66 for Rails allows developers to deploy and manage Ruby, Rails, Sinatra, and Rack applications on any cloud.
  • Cloud 66 Prepress builds and deploys pre-rendered, JAMStack apps (Jekyll, Hugo, or Gatsby) on your own cloud.

Note: The following articles can help you choose the right technology for you. BusinessMatters explains: “Why is Ruby on Rails a Language of Choice for Marketplace Development?” And eSparkBiz explains: “Why Use JAMstack for eCommerce in 2021?”

Cloud 66 is a good solution for small and medium businesses that want a lot of versatility. It allows developers to deploy and manage applications on their own servers. The services are simple to use and intuitive. The platform allows you to track and manage your applications in real-time. Cloud 66 integrates with many cloud providers to make your life easier. It is also affordable compared to other solutions.

E-commerce customer stories:

These e-commerce businesses successfully run their infrastructure on Cloud 66:

  • Orchard, a home buying marketplace that makes purchasing a home simple.
  • Soundstripe, a marketplace for royalty-free production music; made for video creators and designed in mind.
  • Zibbet is a marketplace for awesome handmade and vintage products.
  • Abletech, a software development firm, that enables e-commerce transactions.
  • Helium Development, a digital creative agency that specializes in Shopify website design and web app development.

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